Number of Seats/Users: goTom offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows goTom that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from goTom. goTom reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: goTom offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from goTom. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: goTom often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase our internal data shows that goTom is generally seen as a strong fit for teams selling and executing digital campaigns across multiple channels, especially when complexity and scale are high.

What Spendbase clients like most

Our clients consistently highlight:

• Streamlined navigation and workflows
• Clear overview of bookings and campaigns
• Managing multiple flights in a single deal is noticeably easier

• Duplication of flights and quick editing saves time on repetitive tasks

• End‑to‑end sales process in one place

• Functions as a CRM for contacts, accounts, and activities
• Handles complex product and pricing structures for display, retail media, CTV, and audio

• Automated order processing, campaign monitoring, reporting, billing, and publisher payouts

• Productivity and headcount efficiency

• Internal benchmarks show teams can handle significantly more orders per person
• Less manual data entry due to integrations with ad servers, SSPs, CRM/ERP, and BI tools
• Fewer errors in media plans and IOs when compared to spreadsheet-based workflows

Common friction points

Our internal data also surfaces some recurring pain points:

• Targeting & filter usability
• Applying detailed filters and targetings can feel unintuitive

• Extra clicks and back-and-forth in more complex setups

• Catalog coverage / special cases

• Not all inventory types or special products are fully modeled yet in some markets

• Specific platforms (e.g., certain marketplace/retail environments) may still miss a few products or categories

• Onboarding and learning curve

• New users need guidance to understand advanced conditions and pricing logic
• Teams that skip structured onboarding tend to underuse automation capabilities

Spendbase perspective on value

From a cost-optimization and discount standpoint:

• Teams that fully leverage:
• Flight duplication
• Standardized product/pricing templates

• Integrations with existing CRM/ERP
  typically get the best cost-per-order and strongest ROI.

• Where we still see savings potential:

• Training and documentation to reduce time lost on targeting/filter setup
• Periodic catalog cleanup to ensure all products and packages are properly bookable

In summary, our internal data shows that goTom delivers strong operational efficiency and scalability, with the biggest opportunities lying in UI refinements for targeting and ensuring complete product coverage.