Case study SalesAR

SalesAR specializes in lead prospecting and outreach, helping companies land more client calls with less effort.

To schedule over 600 sales calls a month for 150+ clients, the team relies on more than 30 tools throughout the lead generation process. And to stay sharp, they regularly test new tools.

Dealing with a constantly changing SaaS portfolio, Yehor Efymov, Head of Operations at SalesAR, realized that managing subscriptions manually wasn’t feasible and began searching for automation solutions.

“At some point, managing subscriptions manually turned into a serious burden. We needed a better way to keep our software flexible, avoid overspending, and stop paying for tools we didn’t even use anymore,”  Yehor said.

Some of the tools SalesAR uses for outreach and lead development have usage-based plans, making it difficult to match actual expenses with the budget.

As Yehor adds transaction data to Spendbase, he can quickly see if the company is spending more or less on a tool compared to the previous renewal period. He also gets a clear view of planned versus actual expenses, helping him identify where cost optimization is needed.

“If I see we’re investing more in a tool over time, I know it’s worth checking if we can negotiate better terms,” Yehor said.

From the start, SalesAR took advantage of the discounts provided by Spendbase, with the first quick win being 10% off Google Workspace.

To optimize costs further, especially for their most expensive tools, SalesAR turned to Spendbase’s vendor negotiation team to secure the best possible terms.

“The Spendbase vendor team got us a permanent 35% discount on Instantly, a 15% discount on we-connect.io for six months, and a 30% discount on Zerobounce. Thanks to these discounts, we’ve been saving up to $2,000 per month,” said Yehor.