Number of Seats/Users: TRUCE offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows TRUCE that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from TRUCE. TRUCE reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: TRUCE offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from TRUCE. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: TRUCE often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase our internal data shows that TRUCE (formerly Cellcontrol in these comments) delivers strong safety value for field teams, with a few clear friction points that matter for both adoption and cost.

Overall sentiment
Most Spendbase clients rate the product positively, with many calling it “very effective” and “easy to use” once in place. A small but vocal group flags reliability and onboarding issues.

What Spendbase clients like most
Our data shows consistent praise around:

• Safety impact
• Large drops in distracted driving incidents (one client cites >90% reduction).
• Fewer at‑fault or preventable accidents.

• Strong controls on calls, texts, email, and apps while driving.

• Admin and management benefits

• Clear, easy‑to‑use portal and reporting.
• Daily emails and driver scorecards that help coaching.

• Location tracking and driving‑behavior monitoring.

• Cost and support

• Often described as low cost for the value.
• Multiple mentions of responsive support and guided setup.

Key pain points (and where costs can creep in)
Our internal data also highlights issues that can drive hidden costs and resistance:

• Implementation and device issues
• Setup on phones (especially iOS) can be “cumbersome” and buggy.
• Hardware beacons/batteries can fail or even overheat in vehicles.

• Having to touch every single device for install is time‑intensive.

• User experience in the field

• Delays in unlocking phones after the vehicle stops (10–30 seconds+).
• Interference with GPS and needed work apps, especially in landscape mode.

• Perception that it “blocks a lot of apps we need” and is “easy to disable.”

• Reliability concerns

• Missed or partial trip records.
• Behavior changes after OS updates.
• Some clients do not fully trust it as “set it and forget it.”

Spendbase takeaways for cost optimization
When our team negotiates or optimizes TRUCE spend, we usually:

• Recommend standardizing on the OS where it performs best (often Android) to reduce support overhead.
• Push for clear support SLAs around OS updates and reliability.
• Align policy configurations so the app blocks only what’s necessary, reducing user pushback and avoiding shadow IT.
• Right‑size device counts by focusing on roles that truly need strict driving controls.

This balance helps clients keep the strong safety and compliance benefits, while trimming wasted spend and avoiding productivity losses.