Number of Seats/Users: what3words offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows what3words that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from what3words. what3words reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: what3words offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from what3words. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: what3words often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase our internal data shows that what3words consistently delivers strong perceived value, especially around precision and ease of use. Spendbase clients describe it as a simple tool that solves very real location and navigation problems.

Key value themes we see:

• Pinpoint accuracy
• Clients love being able to locate a specific 3x3m square instead of a vague street address or postcode.

• This matters a lot for:

  • Deliveries to hard‑to‑find properties
  • Guests finding holiday rentals or rural homes
  • Meeting points at festivals or events
  • Emergency and life‑saving scenarios

• Ease of use & adoption

• what3words is described as:
  • “So easy to set up”
  • “Simple but effective”

• Many clients save what3words addresses for repeat visits to customers or sites, which reduces time spent searching and wrong turns.

• Safety & emergency use

• Our internal data shows strong adoption in:
  • Emergency management and life‑saving tasks
  • Outdoor training, adventure, and event planning

• Clients trust it enough to build it into training modules and emergency procedures.

• Business integration potential

• Spendbase clients highlight:
  • Use in event management and operations
  • Support for route planning, asset pinpointing, and navigation
• This aligns with what we typically see in ROI cases for logistics, field services, and mobility apps.

Key friction points:

• Awareness and standardisation
• Many clients wish what3words was as common as postcodes and more widely adopted in their country.

• This means part of the “cost” is change management: educating guests, staff, and partners.

• Connectivity dependence

• Some clients miss it when mobile signal is poor, especially outdoors.

• For cost-conscious teams, offline workflows or backup location methods may still be needed.

• Lack of custom word choice

• A smaller but recurring wish is to choose custom word combinations for branding or memorability.

From a Spendbase discount and cost-optimization angle, our internal data shows that what3words tends to justify its spend where:
– There is frequent navigation to precise locations
– Safety and emergency response are critical
– Teams can standardise on it across operations

In those environments, the operational savings and risk reduction usually outweigh the license cost, even before applying any negotiated discounts.