Number of Seats/Users: EX.CO offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows EX.CO that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from EX.CO. EX.CO reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: EX.CO offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from EX.CO. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: EX.CO often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase our internal data shows that EX.CO is generally performing very well for publishers who want to boost video revenue quickly, with a few recurring friction points to keep in mind.

Overall sentiment
– EX.CO has a strong positive tilt, with most Spendbase clients rating it 4–5 stars.
– The main themes that come up are ease of use, strong support, and real revenue impact.

What Spendbase clients like most
Our data highlights a few consistent strengths:

• Ease of use
• “User-friendly,” “easy to implement,” and “smooth overall experience” come up often.

• The platform is perceived as practical even for teams without deep technical resources.

• Revenue and performance

• One client explicitly reported a 19% revenue uplift in an A/B test, which is significant from a cost-efficiency standpoint.

• EX.CO’s video focus and AI-based monetization tools are seen as clear value drivers.

• Support and onboarding

• “Very responsive team” and “account manager helped with literally everything” are common points.
• Setup is described as “quick and easy,” even when it took about a week in one case.

Product strengths in plain terms
– Self-serve video platform for publishers
– AI-based monetization and recommendation
– Strong account management and support
– Good fit for large media brands and publishers

Key pain points and gaps
Our internal feedback flags a few recurring issues:

• Feature limitations
• No text-only feeds, only video.
• No option for static ads.

• No mobile app, which some clients find limiting.

• Onboarding friction

• Occasional registration or setup glitches (though they were resolved).
• One client felt implementation took longer than expected (about a week).

How this ties to savings and negotiation strategy
When we negotiate or optimize EX.CO contracts for Spendbase clients, we typically:

• Leverage the clear revenue uplift (e.g., 19% A/B win) to justify better pricing tiers or performance-based terms.
• Use the missing features (no static ads, no mobile app, no text-only feeds) as concrete points to push for:
• Discounted rates
• Flexible contract lengths
• Roadmap commitments or added services

In short, our internal data shows EX.CO is a strong monetization engine for video-focused publishers, with great support and measurable upside, but also some product gaps that can and should be used to secure better commercial terms.