Number of Seats/Users: diDNA offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows diDNA that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from diDNA. diDNA reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: diDNA offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from diDNA. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: diDNA often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase our internal data shows that diDNA delivers very consistent value across ad monetization, support, and onboarding, with only a few light gaps mostly around reporting depth for power users.

Key strengths our Spendbase clients highlight:

1) Revenue impact and performance
– Clients repeatedly report:
– 100%+ increases in programmatic revenue
– Strong RPM uplift versus Google AdSense-only setups
– High fill and viewability, especially on video and pre-roll
– Many describe “instant” or very fast revenue boosts after going live.

2) Ease of implementation and use
– Implementation is often called “simple” or “flawless,” even for non-technical teams.
– Clients appreciate:
– Guided onboarding
– Custom dashboards for daily revenue visibility
– Smooth setup across both display and video inventory

3) Access to demand and ad tech expertise
– diDNA is seen as more than just a tool:
– Access to exchanges and demand partners clients couldn’t secure on their own
– Strong header bidding and AI-based optimization guidance
– Ongoing experimentation to find new revenue opportunities

4) Customer service and partnership quality
– Our internal data shows very high satisfaction with:
– Responsiveness (calls, emails, dev support)
– Proactive monitoring and issue prevention
– A “partner, not vendor” attitude
– Multiple clients mention long-term, multi-year relationships that continue to grow.

Main friction points:

1) Reporting and analytics
– A few Spendbase clients would like:
– More granular and flexible reporting
– Deeper analytics for advanced ops teams
– That said, several also note that reporting has been getting better over time.

2) Complexity for plug-and-play expectations
– One recurring theme:
– The platform is powerful but not pure plug-and-play.
– It may require more effort and coordination at the start, which then pays off in revenue gains.

Overall sentiment from Spendbase clients
– Ratings skew very high, with most feedback in the top range.
– Common phrases include “great partner,” “no downside,” and “very happy with the results.”
– For teams focused on maximizing ad revenue with solid support and are willing to engage a bit during setup, diDNA aligns very well with what our cost-optimization clients look for.