Colateral Discount - Up to 25% off

Colateral enables retailers and brands to deliver localised in-store marketing campaigns that create impactful customer experiences.

Get discount

What is Colateral?


Colateral is a platform that enables retailers and brands to deliver localized in-store marketing campaigns, enhancing customer experiences and boosting revenues. It automates in-store campaign management from briefing to execution, allowing users to plan omni-channel campaigns, review artwork, and track team engagement. Key features include campaign management, marketing automation, retail management systems, activity dashboard, API integration, campaign analytics, contact management, customizable forms, data import/export, discount management, dynamic content, marketing calendar, merchandise management, multi-campaign handling, multi-channel communication and marketing, multi-location support, order management, promotions management, real-time analytics, reporting, ROI tracking, segmentation, social marketing, template management, third-party integrations, and workflow management.

Based on the provided product data and additional information, here are six key features of Colateral:

  1. Automated in-store campaign management: Streamlines planning to execution.

  2. Omni-channel campaign planning: Coordinates across multiple marketing channels.

  3. Artwork review and approval: Facilitates efficient creative collaboration.

  4. Team engagement tracking: Monitors participation and compliance.

  5. Localized campaign customization: Tailors messages for individual stores.

  6. Performance analytics and reporting: Provides insights to optimize campaigns.

Eligibility


Number of Seats/Users: Colateral offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows Colateral that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from Colateral. Colateral reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: Colateral offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from Colateral. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: Colateral often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

See more
Colateral logo

Colateral - Up to 25% off

Get discount

Reviews


At Spendbase, our internal data indicates that clients utilizing Colateral have experienced significant improvements in their in-store marketing operations. Notably, marketing teams have reported an 80% reduction in campaign management time, allowing them to focus more on strategic initiatives that drive sales growth.

Clients have also observed enhanced staff productivity, as the streamlined processes free up employees to concentrate on serving customers.

Additionally, the platform’s digital artwork approval system has been praised for enhancing brand control and enabling remote team members to sign off quickly, thereby improving creative execution.

Furthermore, the implementation of Colateral has led to a remarkable increase in display compliance, with some clients achieving 100% compliance within three months.

Overall, our clients have found that Colateral’s integrated campaign management platform revolutionizes daily in-store marketing efforts, leading to improved efficiency and effectiveness.

See more

See how much you can save on your stack

Save from 3% up to 50%

1. Pick your tools
2. We’ll estimate savings

Get my forecast

Pick your team’s tools!

Click to select one or more tools.

What’s your company size?

Just click to select.

1-50
50-100
100-200
200+

What’s your business email?

We'll send you calculations right away

Back

The email is flying to your inbox!

Beyond discounts, you may qualify for up to $100K in AWS credits.

FAQ


1. What is Colateral?

Colateral is a platform that automates in-store marketing, helping retailers and brands deliver targeted, localized campaigns efficiently.

2. How does Colateral improve marketing performance?

Colateral streamlines campaign management, reduces inefficiencies, and provides tools for targeted, impactful marketing in physical locations.

3. Is Colateral suitable for multi-location retailers?

Yes, Colateral is designed to support multi-location retailers by providing centralized control over in-store marketing campaigns.

4. Can Colateral help reduce marketing waste?

Absolutely, Colateral helps eliminate waste by ensuring accurate campaign execution and reducing unused marketing materials.

5. Does Colateral offer analytics for campaign performance?

Yes, Colateral provides integrated analytics to help you make data-driven decisions and optimize marketing performance.

6. How quickly can I implement Colateral in my organization?

Colateral can be implemented swiftly, often going live in days, ensuring minimal disruption to your operations.

7. Is Colateral suitable for financial services organizations?

Yes, Colateral offers solutions tailored for financial services, ensuring compliance and effective in-branch marketing.

8. What kind of support does Colateral provide?

Colateral offers dedicated, local account management and support to ensure your business thrives with our platform.

Related discounts

Software cost optimization 

Colateral savings in five steps

Let’s estimate your potential savings and see how you can scale your cloud infrastructure.



One call. No cost. No commitments

image
1
Hop on a call with us
2
See cost saving options
3
Get under 
our umbrella 
4
Use discounts and credits
5
Get 39% average SaaS savings
Get deal
image

meet vendor relationship EXPERTS

Our customers save millions with us

icon
100% Accurate pricing benchmarks
Our vendor management team finds where you're overpaying—and shows you exactly how much you can save.
icon
39% Average software savings
We'll get you the best deals on SaaS vendors: terms, pricing, and perks most don't even know are on the table.
icon
86% Vendor negotiation success
Our negotiators use the right strategies to build win-win vendor relationships—so you don’t have to sweat it.
Colateral logo

Save on Colateral

It’s time to shrink your bill

Let our SaaS cost optimization experts check what deals you can get and how much you can save on your corporate subscriptions

See how you can:

  • Learn about pricing benchmarks and discounts
  • Present potential savings by vendor to your team
  • Meet your SaaS and cloud cost optimization goals

Get Colateral discount

We’ll email you back within 1 business day