Number of Seats/Users: WO Traffic offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows WO Traffic that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from WO Traffic. WO Traffic reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: WO Traffic offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from WO Traffic. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: WO Traffic often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase, our internal data shows that WO Traffic (WideOrbit) brings plenty of value to media companies, but there are some real-world quirks that clients encounter. Based on what our Spendbase clients are saying, here’s a summary with the most important insights:

Ease of Use
Most clients find WO Traffic user-friendly once they’ve gone through some training. The interface gets high marks for touch screen capabilities and centralized workflow. However, the initial learning curve is steep—many clients say it takes months to become truly comfortable.

Top Features Appreciated
– Centralized system for ad orders, scheduling, and billing
– Flexible campaign and rule setup
– Strong reporting features (when properly set up)
– Automation for streaming, meaning less chance for human error
– Integration with other platforms

Challenges Noted By Clients
– Manual updates are required more often than they’d like; just one missed update can disrupt the schedule
– Initial configuration is rigid—clients found that they had to adapt processes to fit the software, not the other way around
– Reporting is not automatic by default and can be confusing for newcomers
– Data accuracy issues sometimes crop up, especially if orders vary from strict templates
– The product can be slow for some, particularly when handling large data volumes or working in older buildings
– Remote functions, like voicetracking, are called “clunky” and less robust than competing solutions

Customer Support
Clients consistently praise the support team for being accessible and helpful, especially during onboarding or troubleshooting.

Learning Curve
– The time frame for onboarding ranges from several months to up to a year, depending on the client’s needs and team size
– Many mention that the platform is difficult to teach new hires

Customization
While clients enjoy the robust feature set, a common wish is for more flexibility with customization, especially regarding the interface and order editing tools.

Benefits Noted
– Significant time savings compared to manual traffic and scheduling
– Improved organization across orders, logs, and revenue
– Reduces paper chasing, helping sustainability efforts

Popular Use Cases
– Radio and TV broadcast scheduling
– Digital and traditional ad order management
– Integrations with finance and sales platforms

In summary, WO Traffic is seen as a powerful, feature-rich tool that comes into its own once you conquer the initial hurdles. Spendbase clients agree it’s a market leader, but there’s room for improvement when it comes to onboarding, customization, and automated processes. If you’re considering WO Traffic, plan for a thorough training period—and don’t hesitate to lean on support!