Number of Seats/Users: Taboola offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows Taboola that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from Taboola. Taboola reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: Taboola offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from Taboola. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: Taboola often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase, our internal data shows that Taboola stands out as a top-rated native advertising platform for businesses looking to drive meaningful results. After collecting feedback from our clients, several core strengths and challenges continually appear.

Key strengths our Spendbase clients highlight:

– Ease of use: The majority of Spendbase clients find Taboola’s interface very user-friendly. It is simple to set up campaigns, even for first-time users. The step-by-step in-app guides make onboarding smooth.
– Customer support: Many clients mention fast and proactive support teams that help resolve issues and optimize campaigns efficiently. The personalized attention from account managers is greatly appreciated.
– Performance and ROI: Our data shows Taboola delivers real, measurable traffic and cost-effective leads. Campaigns often achieve strong engagement rates and high ROAS, especially when using features like AI-driven optimization and Maximize Conversions bidding.
– Transparency: Clients love the level of insight into traffic sources, UTM integration, and transparent cost structures.
– Scalability: The platform’s massive reach is a big plus for clients seeking to scale their campaigns quickly, covering both large and niche markets.
– Team collaboration: Collaboration with Taboola teams helps clients learn about new products and boost campaign efficiency.

Challenges and opportunities for improvement noted by Spendbase clients:

– User Interface issues: Some clients mention occasional bugs and slowdowns in the UI, which could be improved for a smoother experience.
– Traffic quality: Clients report a need to closely monitor network sources to avoid low-quality traffic or accidental geo-targeting that can cause unwanted spend.
– Reporting tools: While reporting is generally useful, a few clients believe that analytics and post-view reporting could be more insightful and feature-rich.
– Creative examples: Access to live case studies and more examples within campaign categories is sometimes limited, which can hinder inspiration during setup.
– Bulk uploaders: Unlike Google Ads, Taboola lacks a bulk upload feature, making large-scale edits more time-consuming.
– Conversion tracking: There’s room for easier, more seamless conversion tracking similar to third-party tracking solutions.
– Placement control: Some clients seek more control over ad placements to better curate inventory and maximize results.

Summary:
Overall, our internal Spendbase data indicates that Taboola is a reliable, scalable, and user-friendly platform with strong customer support and solid performance delivery. While there are areas for improvement like UI speed, reporting depth, and traffic controls, most clients are pleased with the value and service. This makes Taboola an excellent choice for performance-driven marketers looking for native advertising solutions with broad reach and efficient results.