Number of Seats/Users: TrafficGuard offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows TrafficGuard that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from TrafficGuard. TrafficGuard reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: TrafficGuard offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from TrafficGuard. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: TrafficGuard often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase, our internal data shows that TrafficGuard is making a big impact for clients looking to cut waste in their Google Ads budgets. Clients from a wide range of industries—marketing, e-learning, health, retail, transportation and more—are consistently pointing out a few standout benefits and a handful of areas for improvement.

Key strengths our clients appreciate:

– Easy setup: Nearly everyone highlights the quick, simple onboarding process, often mentioning they were up and running within minutes.
– Transparent reporting: Clients love that TrafficGuard shows exactly which clicks are being blocked and explains why, giving them confidence that only fraudulent traffic is filtered out.
– Significant budget savings: Many clients report noticeable reductions in wasted ad spend, with one even mentioning they received over $1,000 back in Google Ads credits thanks to transparent reporting.
– Auto-blacklisting: The automatic denial of invalid clicks—especially from duplicated IPs or known data centers—gets high praise for its hands-off efficiency.
– Broad coverage: Clients mention that TrafficGuard monitors more analysis points than standard Google Ads click fraud detection.
– Client support: The expert team and fast responses earn positive feedback, especially for those new to click fraud protection.

Areas where clients see room for improvement:

– Cost concerns: A few clients mention that the price can scale up quickly with higher ad budgets or as agencies add more clients, and some would like to see clearer or more flexible pricing options—such as a dedicated agency tier.
– Education and UX: Some clients suggest that better tutorials and in-app guidance could help new users understand how to make the most of all features, especially during the free trial.
– Feature requests: Several clients request expanded integrations (like Facebook Ads), more in-depth analytics, or more automatic processes so they don’t have to check in manually as often.
– Trial limitations: There are requests for more visibility into valuable features during the free trial, such as seeing sample blocked IP data.

Quick summary of top pros from our clients:

– Fast, easy integration
– Reduced wasted ad spend
– Detailed real-time reporting
– Automated, intelligent fraud blocking
– Responsive support
– Transparent, actionable data

Top cons to consider:

– Pricing can rise for bigger ad budgets/agencies
– Desire for more hands-off automation
– Limited insights in the free trial
– Some onboarding guidance could help

In short, Spendbase clients find TrafficGuard to be a powerful, user-friendly tool that saves money and delivers peace of mind. Most feedback is positive, with practical suggestions to make onboarding even smoother and pricing friendlier for agencies.