Number of Seats/Users: AppsFlyer offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows AppsFlyer that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from AppsFlyer. AppsFlyer reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: AppsFlyer offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from AppsFlyer. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: AppsFlyer often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase, our internal data shows that AppsFlyer is a solid choice for mobile measurement partners (MMPs), earning consistent praise from our clients across industries and company sizes. Let’s break down what our clients love—and where they see room for improvement.

### Top Features That Drive Value

– User-Friendly Interface: Most Spendbase clients find AppsFlyer easy to navigate, even for first-time users. The UI is smooth and intuitive for people at any skill level.
– Strong Analytics & Reporting: Real-time analytics and a wide suite of reports help teams monitor user behavior and campaign performance with confidence. Advanced reporting options like custom dashboards and in-depth event tracking are frequent highlights.
– Fraud Protection: Protect360, AppsFlyer’s anti-fraud solution, is a standout. It offers multi-layered protection before and after installs, keeping ad budgets safe from fraud—an especially crucial feature for marketing teams.
– Easy Partner Integrations: Connecting with media partners and ad networks is seamless, helping clients optimize campaigns across multiple sources with reliable data.
– Deep Linking & OneLink: Clients use OneLink to get users to the correct app store, landing page, or fallback website. Bulk link creation and deep linking capabilities are super helpful for multi-channel campaigns.

### Areas Clients Want Improved

– Data Accessibility: Several clients mention export limits (like only 90 days for raw data) and wish for more flexible download options.
– Advanced Reporting: Some teams want more customizable and shareable dashboards. A few note difficulty with cross-device tracking and reporting for non-users.
– Customer Support: Support is generally helpful, but can be slow or less responsive via email. Clients call for faster, more proactive assistance.
– Feature Pricing: Core features like Protect360 are add-ons, making the full package pricey versus some competitors.
– Integration Complexity: Setting up with certain media partners and implementing SKAN for iOS apps can be difficult or buggy.

### Common Pros Noted by Clients

– Great tutorials and documentation
– Value for money, especially with the free tier for startups
– Reliable data for campaign optimization
– Strong industry reputation
– Frequent product updates

### Common Cons Noted by Clients

– Reporting limits and slow data load times
– Non-transparent performance recommendations
– Occasional glitches with integrations and file downloads
– Visualizing web-to-app impact could be easier

Spendbase clients say AppsFlyer provides security, flexibility, and reporting power that make marketing life easier. If you’re thinking about switching or upgrading, these insights can help you figure out if AppsFlyer fits your team’s needs and budget—and don’t forget, our Spendbase discounts can make exploring premium features a bit sweeter!