Number of Seats/Users: Google Display & Video 360 offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows Google Display & Video 360 that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from Google Display & Video 360. Google Display & Video 360 reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: Google Display & Video 360 offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from Google Display & Video 360. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: Google Display & Video 360 often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase our internal data shows that Google Display & Video 360 is generally seen as a powerful, enterprise-grade tool, but one that needs some expertise (and budget) to unlock its full value.

From what our Spendbase clients share with us, the main themes look like this:

1) Strengths our clients rely on
– Powerful integrations
– Our internal data shows that DV360’s tight connection with the wider Google Marketing Platform is a key reason larger teams choose it.
– Clients like having media planning, creatives, and reporting in one ecosystem.

• Advanced targeting & scale
• Audience targeting, customization, and brand awareness campaigns are recurring wins.

• It’s especially appreciated by companies running large-scale or multi-market campaigns.

• Solid support (when you have the right partner)

• Many Spendbase clients highlight strong technical support and good help from GMP partners as a success factor.

2) Friction points that drive costs and complexity
– Steep learning curve
– Our internal data shows that onboarding time is non-trivial, especially for more advanced features like complex targeting and reporting.
– Teams without a dedicated specialist often move slower and make more mistakes early on, which translates into hidden costs.

• Interface and usability
• While some clients say it’s “fairly easy” for basic tasks, others find the interface not very beginner-friendly.

• This can increase the need for training or external support.

• Approval and data delays

• Creative rejections can be vague, leading to back-and-forth and wasted time.

• Audience availability delays of up to 48 hours make rapid campaign iteration harder.

• Pricing and company fit

• Our internal data shows that DV360 tends to be overkill for small businesses in both complexity and spend.
• It shines for mid-market and enterprise where the scale justifies the cost and overhead.

How Spendbase usually advises clients
– Use DV360 if:
– You run large budgets and need advanced targeting, cross-channel planning, and deep reporting.
– You already rely heavily on Google’s ad stack.

• Reconsider or negotiate harder if:
• You’re a smaller team with simple campaigns.
• You lack internal expertise or a trusted GMP partner.

Overall, Spendbase clients see DV360 as a top-tier programmatic solution, but one that demands thoughtful rollout, training, and strong commercial negotiations to avoid paying for unused complexity.