Number of Seats/Users: 1st Pencil offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows 1st Pencil that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from 1st Pencil. 1st Pencil reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: 1st Pencil offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from 1st Pencil. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: 1st Pencil often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase our internal data shows that feedback on 1st Pencil is very positive, especially around sales impact and ease of adoption in dealerships.

Key outcomes Spendbase clients report
– Higher closing ratios on the desk
– Faster, cleaner presentations to customers
– Better acceptance from “old school” salespeople and managers
– Strong support responsiveness when help is needed

1. Impact on sales & profit

Spendbase clients often mention tangible sales lift:

• Noticeable increase in closing ratio once 1st Pencil is used consistently
• Easier to present multiple options (especially buy vs. lease) in a way customers understand
• More structured negotiations, leading to better control of gross and fewer giveaway discounts

Our internal data shows that clients who fully roll it out across the floor see the best gains, compared to stores where only a few salespeople use it.

2. Adoption and usability

A recurring theme:

• Interface feels straightforward even to non-tech-savvy sales staff
• Managers like having a consistent desking flow across the team
• Training curve is generally short; many teams are live within days

Some clients do mention they would like:

• More customization of presentation layouts
• Smoother handling of unusual deal structures

3. Customer presentation quality

Spendbase clients appreciate that:

• Side‑by‑side comparisons (cash, finance, lease) are easy to show
• The presentation looks professional and helps build trust
• It reduces confusion for customers and shortens negotiation time

4. Support and reliability

Our internal data shows strong satisfaction with service:

• Support is described as “right there” when managers call in
• Quick responses during live deal situations are a major plus
• Product stability is generally praised, with few disruptions on the desk

5. Cost vs. value

From a Spendbase discount perspective:

• Most clients feel the tool pays for itself through additional deals closed
• Smaller stores occasionally flag pricing as a concern, especially for limited users
• Multi-rooftop groups look for bundled or volume-friendly pricing to roll it out everywhere

Overall, 1st Pencil is seen as a high-ROI desking tool that fits well even in traditional dealership cultures, especially when paired with a sensible licensing and discount structure.