Number of Seats/Users: A2Z Events offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows A2Z Events that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from A2Z Events. A2Z Events reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: A2Z Events offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from A2Z Events. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: A2Z Events often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase our internal data shows that A2Z Events delivers strong value on core tradeshow operations, but there are also clear areas you can use to optimize cost and contract terms.

Key strengths our Spendbase clients highlight
– Customer support
– Consistently described as “outstanding,” “beyond amazing,” and “top.”
– Live chat and dedicated project managers are seen as major value drivers.
– Floorplan and exhibitor tools
– Floorplan editing, booth moves, and pricing updates are praised as fast and intuitive.
– Exhibitor Consoles and portals are easy for even less tech-savvy exhibitors.
– All‑in‑one functionality
– Many clients rely on A2Z for floorplans, contracts, accounting, communications, and mobile apps in one place.
– Lead capture tools and virtual event features are also appreciated once configured.

Pain points that signal negotiation and optimization opportunities
Our internal data shows recurring friction in several modules and workflows:

• Registration & groups
• Slow admin performance, complex navigation, and serious issues with promo codes, group registration, cancellations, and purchase orders.
• Some teams still carry unresolved tickets for weeks.
• Usability & training
• Backend often described as “not intuitive” or “convoluted.”
• Strong desire for built‑in video tutorials, clearer onboarding, and pre‑made templates/designs.
• Fragmented experience
• Sponsorship sales sometimes run on a separate site with separate logins, and cannot be purchased in the same transaction as booths.
• Zoom/chat integration for virtual sessions requires toggling between windows.
• Reporting & interface
• Gaps in reporting fields and export options, especially around exhibitors and POs.
• Interface and email templates feel dated after many years with limited visual updates.

How this translates into savings levers
When we benchmark contracts, these themes usually justify:

• Asking for price adjustments or service credits on problematic modules (registration, groups, sponsorships).
• Pushing for bundled pricing that reflects heavy use of floorplan/exhibitor features but limited use of weaker components.
• Negotiating commitments around performance (speed), training materials, and roadmap items (UI refresh, reporting upgrades) as part of renewals.
• Reducing or removing add‑ons that overlap with tools your team prefers elsewhere (e.g., conference management, some virtual features).

Net-net, A2Z Events is seen as a high-value exhibit and floorplan solution with premium support. The friction areas give you solid arguments to secure better discounts and tighter service guarantees in your next negotiation.