Number of Seats/Users: Braze offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows Braze that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from Braze. Braze reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: Braze offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from Braze. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: Braze often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase, our internal data shows that Braze, as a customer engagement platform, is getting some strong approval from our clients across different industries and team sizes. We’ve taken a look at feedback that’s most valued by Spendbase clients, and here’s a quick summary:

Key Strengths Identified by Spendbase Clients:

– Ease of Use & Intuitive UI: Almost all Spendbase clients report that Braze makes it easy to build campaigns, automate processes, and manage segmentation. Even teams new to customer engagement can get started quickly.
– Automation & Lifecycle Marketing: Clients especially appreciate Braze’s best-in-class automation, lifecycle marketing tools, and the speed at which you can launch, test, and optimize messaging.
– Multi-Channel Capabilities: Many Spendbase clients say Braze allows them to manage email, push notifications, in-app messaging, and more—all from one place.
– Support & Documentation: There’s strong consensus about Braze’s customer support and training resources being responsive, detailed, and professional.
– Personalization: Braze’s use of AI, intelligent timing tools, and Liquid logic is helping clients create tailored journeys and drive up engagement.
– Reliability & Agility: Several clients mention zero downtime, reliable deliverability, and fast cloud-based operation.

Noted Weaknesses from Spendbase Clients:

– Reporting & Analytics: The most consistent complaint is the basic nature of Braze’s reporting tools. Many clients have to supplement with Looker or Tableau for deeper insights.
– Price: Some clients believe Braze is on the more expensive side, though they also say it’s worth the investment for the features offered.
– Feature Gaps: Spendbase clients highlight the lack of auto-save in templates, limited direct integrations (especially Salesforce), and some UI quirks that slow down workflow.
– Manual Workarounds: Occasionally, clients need support to find creative solutions for more advanced tasks; native tools can be limiting for complex cases.

What Clients Love Most:

– Simple campaign and segmentation workflows
– Responsive, knowledgeable support
– Powerful automation and real-time event triggers
– Seamless orchestration across channels
– Ability to personalize messaging deeply

Areas Where Braze Could Improve:

– More advanced native analytics and report-building features
– Greater flexibility in template management and auto-save
– Expanding integrations, especially with popular CRMs

In summary, Spendbase clients agree: Braze delivers exceptional value for CRM and marketing teams looking for power and simplicity. If you’re thinking about making your customer engagement smarter and more scalable, Braze is a choice to consider. And with Spendbase, you get the bonus of smarter savings, too!