Number of Seats/Users: Cascader offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows Cascader that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from Cascader. Cascader reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: Cascader offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from Cascader. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: Cascader often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

At Spendbase, our internal data shows that clients utilizing Cascader have experienced significant improvements in their Google Ads campaign efficiency. The AI-driven negative keyword management system has been particularly effective in identifying and eliminating wasteful ad spend.

Key Benefits Observed:

• Time Savings: Clients report a substantial reduction in the time spent on negative keyword research. The AI’s ability to swiftly analyze search terms and suggest exclusions has streamlined campaign management.

• Budget Optimization: By pinpointing irrelevant clicks, clients have been able to reallocate their advertising budgets more effectively, focusing on high-performing keywords that drive conversions.

• User-Friendly Interface: The platform’s intuitive design allows for easy review and implementation of AI-generated suggestions, making it accessible even for those new to negative keyword management.

Highlighted Features:

• Automated Scanning: Cascader’s automated scanning system efficiently analyzes search terms, identifying those that are not contributing to campaign goals.

• Exclusion Scores and Rationales: The platform provides detailed exclusion scores and rationales, offering transparency and aiding in informed decision-making.

• One-Click Implementation: Clients appreciate the convenience of implementing negative keywords directly from the platform with a single click, enhancing workflow efficiency.

Client Testimonials:

• One client noted that Cascader “cut my negative keyword review time from hours to minutes,” highlighting the tool’s efficiency in managing multiple accounts.

• Another client shared that after just two scans, Cascader had already paid for itself, leading them to integrate it into every high-spend account.

In summary, our clients have found Cascader to be an invaluable asset in optimizing their Google Ads campaigns, saving both time and money while improving overall performance.