Number of Seats/Users: Easyence offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows Easyence that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from Easyence. Easyence reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: Easyence offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from Easyence. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: Easyence often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase our internal data shows that Easyence is seen as a strong fit for data‑driven retail teams that care about precise attribution and smarter budget allocation.

From what Spendbase clients share with us, a few themes come up again and again:

What Spendbase clients like most

• Conversion path clarity
• Easyence does a very good job mapping user journeys from first touch to purchase.

• Clients say this helps them cut wasted spend on low‑impact channels.

• Attribution and channel interaction

• Multi‑touch attribution models are appreciated, especially for understanding how channels assist each other.

• Marketing teams use these insights to:

  • Rebalance budgets across paid, owned, and organic channels
  • Justify spend internally with clearer ROI numbers

• Retail‑focused customer data foundation

• The Customer Data Platform is valued for:
  • Collecting events around products, stores, and online behavior
  • Powering audience segmentation for campaigns
• Easyence’s Audience and E‑Merchandising Apps are often mentioned as helpful add‑ons rather than “nice to have” extras.

Where clients see room for improvement

• Omnichannel attribution
• The biggest pain point is blending offline and online data.
• Clients say:
  • Integrating store data into attribution models can be complex
  • The omnichannel view is not always as smooth or automated as they expected

Impact on spend efficiency

Our internal data suggests Easyence tends to be most valuable when:

• You rely heavily on paid media and need clear multi‑touch attribution
• You run both ecommerce and physical stores and want to understand how digital campaigns drive in‑store sales (even if this part still requires some manual work)
• Your marketing team is ready to use audience and merchandising apps, not just raw data

In short, Spendbase clients see Easyence as a powerful attribution and journey‑analysis engine with strong retail focus, delivering solid ROI on digital spend, while still needing some polish on true end‑to‑end omnichannel attribution.