Number of Seats/Users: KnowBe4 offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows KnowBe4 that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from KnowBe4. KnowBe4 reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: KnowBe4 offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from KnowBe4. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: KnowBe4 often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase our internal data shows that KnowBe4 is seen as a high‑value security awareness and phishing training platform, especially for mid‑size and larger organizations looking to raise baseline security quickly.

Overall sentiment
– Most Spendbase clients rate the platform 4–5/5.
– Many say they would repurchase and even expand rollout, which is a strong signal of ROI.

What Spendbase clients like most
– Easy rollout and admin
– Fast implementation (often within weeks).
– Clear campaign setup for both training and phishing simulations.
– Strong, engaging training content
– Mix of videos, gamification, posters, flyers, and short micro‑lessons.
– Up‑to‑date, non‑stale scenarios; often described as “fun” and “binge‑worthy.”
– Effective phishing simulations
– Realistic test emails that actually trick users and drive real behavioral change.
– Automation & reporting
– Automated reminders, completion tracking, and compliance reports.
– Risk scores and trend data show measurable improvements (one client reports ~20% risk reduction in six months).
– Support
– Account and support teams are often praised as responsive and helpful.

Common pain points
Our internal data also highlights recurring friction areas:
– UI / UX
– Admin panel and dashboards can feel clunky or non‑intuitive.
– Learner UI is functional but not always visually appealing.
– Content & LMS aspects
– Compliance and HR/LMS content is more limited and less impactful than core cyber modules.
– Some modules feel repetitive or “kid‑like” in tone for certain audiences.
– Configuration complexity
– Many settings and notifications: misconfiguration can spam user inboxes.
– Initial setup and integrations (HRIS, MSP multi‑tenant, Azure, etc.) can take effort.
– Feature gaps
– Desire for more AI‑driven personalization and deeper, more granular analytics.

Impact and adoption
– Clients consistently report better cyber awareness, fewer phishing clicks, and easier compliance tracking.
– New hires ramp faster on security basics when training is integrated early.

Discount and purchasing insights
Here at Spendbase our data shows two key optimization patterns:
– Longer‑term contracts with KnowBe4 often come with better discounts and make sense when there’s clear executive buy‑in.
– Some Spendbase clients pay for add‑ons (extra LMS/compliance modules, MSP features) that aren’t fully used, which creates a good opportunity for us to renegotiate or right‑size licenses at renewal.