Number of Seats/Users: NT Programmatic Platform offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows NT Programmatic Platform that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from NT Programmatic Platform. NT Programmatic Platform reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: NT Programmatic Platform offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from NT Programmatic Platform. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: NT Programmatic Platform often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase our internal data shows that NT Programmatic Platform is generally performing very strongly for our clients, especially on service quality and campaign effectiveness.

From what our Spendbase clients share with us, the main positive themes are:

• Strong account management and support
• Reliable delivery on agreed metrics (CPIs, reach, etc.)
• Easy execution of omnichannel campaigns (Display, Video, CTV, Social)
• Good cost–value balance, even when perceived as “not the cheapest”

Key strengths our clients highlight:

1. Customer support & service
   – Fast responses, even under tight deadlines
   – Individual, hands-on approach from account managers
   – Proactive reporting and explanation of concepts like attribution windows
   – Helpful onboarding and patient feature walkthroughs

2. Campaign performance
   – Solid CPIs for app install campaigns
   – Ability to micro-target audiences with good conversion rates
   – Many clients hit or exceed planned performance while staying within budget
   – Some campaigns deliver results “on autopilot” once set up correctly

3. Ease of use & workflow
   – Simple and straightforward collaboration with the NT operations team
   – Easy execution of campaigns across many platforms from one place
   – Managed service model reduces the need for heavy in-house resources

Areas where our internal feedback flags opportunities for improvement:

1. Transparency & control
   – Some Spendbase clients would like:

   • Direct view access into campaign setups
   • More detailed visibility into the optimization process
   • Deeper explanations of how targeting and bidding work

2. Optimization options
   – A few clients expected:

   • More granular levers for app install optimization
   • More choices on how to prioritize business outcomes (not just CPIs or basic metrics)

3. Operational frictions
   – Time zone differences and weekend coverage can slow urgent tasks
   – Perception of the platform as “a bit expensive,” though most note it’s justified by performance

From a Spendbase savings standpoint, NT Programmatic looks like a strong candidate for:

• Teams that value white-glove service and are okay with less hands-on control
• Marketers focusing on performance channels (especially app installs and lead gen)
• Companies ready to pay a bit more for higher reliability and better-managed campaigns

Our recommendation to clients is usually to push for:
– Clear access to performance dashboards
– Agreement on optimization levers in advance
– Alignment on support hours across time zones to avoid delays.