Number of Seats/Users: Ortto offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows Ortto that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from Ortto. Ortto reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: Ortto offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from Ortto. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: Ortto often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase, our internal data shows that Ortto (previously Autopilot) is a solid choice for marketing automation, especially for businesses valuing visual journey builders, ease of use, and strong support. Most Spendbase clients find its drag-and-drop interface intuitive once you get past the initial learning curve. The visual journey builder stands out as the most-loved feature, cited repeatedly for making complex workflows easy to plot and understand.

Strengths we’ve observed:
– User-Friendly Visual Journey Builder: Clients love designing campaigns with the visual interface. It helps both technical and non-technical teams collaborate and get campaigns live quickly.
– Comprehensive Automation: Automation can be as simple or advanced as needed. Many via Spendbase rave about flexibility, scheduling, and integration of email, SMS, in-app messages, and even postcards.
– Responsive Customer Support: Positive feedback about support is consistent. Fast response times and knowledgeable assistance help teams onboard smoothly and solve problems quickly.
– Integration Capabilities: Segment, Slack, and Salesforce are commonly integrated, enabling multi-channel actions and better tracking.

However, Spendbase clients also note several areas for improvement:
– Pricing Model Concerns: There’s frustration around contact-based pricing, specifically when synced integrations (like Pipedrive and Salesforce) include every contact—active, deleted, or otherwise. This can quickly inflate costs as lists grow.
– Reporting Limitations: Reporting is basic. Some clients note it’s difficult to customize reports, filter by date range, or dig into cohort analytics. Inconsistencies in reporting data sometimes undermine trust in key metrics.
– Feature Gaps: Power users notice missing advanced features found in more mature platforms, such as dynamic content modules, robust A/B testing, marketing calendars, and broader integrations (like Stripe or Typeform).
– Performance Issues: Some report slow loading times and UI clutter when managing large volumes of journeys or data. Occasional bugs and syncing delays affect efficiency.
– Usability Hurdles for New Users: While it grows on you, some find initial setup unintuitive and think documentation or onboarding could be improved for beginners.

In summary, Spendbase clients most appreciate:
– Visual campaign planning that’s intuitive and enjoyable
– Integrated automation across multiple channels
– Excellent customer support and onboarding

But they advise prospective users to budget carefully for contact costs and expect a moderate learning curve, especially for complex reporting or integration-heavy needs. For those seeking a modern, versatile marketing automation platform—with a bit of patience for growing pains—Ortto is a compelling, visually appealing solution. If you’re looking to maximize savings as you scale, our discount expertise at Spendbase can help you navigate Ortto’s cost structure and get the most value for your spend.