Ahrefs Pricing Score & Analysis

Competitive Intelligence Software

Pricing score

6/10

Ahrefs is an SEO toolset for marketers to improve organic search performance using large-scale web crawling and data.

Main features:
- Keyword research
- Backlink analysis
- Rank tracking
- Site audit for technical SEO
- Competitor and content analysis
- Organic traffic and visibility reporting
- User-friendly dashboards for monitoring SEO campaigns

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Ahrefs up to 20% off

Unlock special pricing on Ahrefs with Spendbase

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Ahrefs up to 20% off

Unlock special pricing on Ahrefs with Spendbase

INSIGHTS

Plan highlights

Essential SEO Starter Essential SEO Starter
$99–$129 per month

Our internal data shows this tier typically targets solo consultants and very small marketing teams needing core site audit, basic keyword and backlink analysis, limited projects, and constrained user seats and reports.

Growth Marketing Suite Growth Marketing Suite
$179–$249 per month

Our internal data shows this tier fits growing in‑house teams and agencies, adding higher limits on projects, keywords, tracked sites, reports, and more historical data for competitive research and rank tracking.

Agency & Pro Analytics Agency & Pro Analytics
$399–$449 per month

Our internal data shows this tier is optimized for multi‑brand agencies, offering multiple user seats, advanced reporting, extensive historical databases, API-like exports, and higher crawl and keyword tracking limits.

Enterprise Search Intelligence Enterprise Search Intelligence
From $999 per month (customized)

Our internal data shows this tier serves large enterprises with custom limits, SSO, priority support, dedicated onboarding, bulk reporting, and deep historical and real‑time data across many domains and teams.

Dots Under Section Vendor

INSIGHTS

How much does Ahrefs typically cost?

These are the publicly listed prices — our deals are even better

lines Vendor
Lite Lite

For individual marketers and small site owners starting with SEO

Standard Standard

For growing teams needing more data and advanced SEO features

Advanced Advanced

For larger marketing teams managing multiple projects and clients

Enterprise Enterprise

For large organizations with custom needs, SSO, and higher limits

Monthly cost
Per User
$99
$199
$399
Custom pricing
Monthly cost
Total (50 users)
$4,950
$9,950
$19,950
Custom pricing
Annual cost
Per User
$1,188
$2,388
$4,788
Custom pricing
Annual cost
Total (50 users)
$59,400
$119,400
$239,400
Custom pricing
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Spendbase price
$47,520

20% off

$95,520

20% off

$191,520

20% off

Custom pricing

Calculated based on data for a company of 50 people - for individual calculations

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SaaS SAVINGS AND WINS

Our customers save up to 39% on software - you can too

We saved over $500k and got SaaS visibility

Timothée

Global IT Manager

Spendbase has been a game-changer for us. Their platform helps tech companies like ours to slash SaaS and cloud bills by up to 35%

Stephanos

Chief of Stuff, BRIDGE IN

I had no idea you can get huge discounts for most SaaS subscriptions

Nejc

CEO and Co-founder, Sellestial

They worked exactly like we do—efficiently and professionally. They completely offloaded the hard work from our shoulders

Ben

Operations Director, WithU

With Spendbase.co, we locked in 10–15% savings on several of our main SaaS tools. If SaaS spend is a major cost for you, they’re a strong partner.

Soo Beng

VP of Operations at Seven Peaks

We saved over $500k and got SaaS visibility

Timothée

Global IT Manager

Spendbase has been a game-changer for us. Their platform helps tech companies like ours to slash SaaS and cloud bills by up to 35%

Stephanos

Chief of Stuff, BRIDGE IN

I had no idea you can get huge discounts for most SaaS subscriptions

Nejc

CEO and Co-founder, Sellestial

They worked exactly like we do—efficiently and professionally. They completely offloaded the hard work from our shoulders

Ben

Operations Director, WithU

With Spendbase.co, we locked in 10–15% savings on several of our main SaaS tools. If SaaS spend is a major cost for you, they’re a strong partner.

Soo Beng

VP of Operations at Seven Peaks

Features & Benefits with Discount Lens

See what you get — for less

Detailed feature comparison table with tier benefits Text here for the second row

1

Industry-leading backlink analysis engine

Ahrefs offers one of the most comprehensive backlink indexes and an extremely granular view of referring domains, anchor text, and link quality. This helps teams understand exactly why competitors rank, identify toxic links, and uncover high-value outreach opportunities at scale.

Ahrefs

Discount impact

Marketing and growth teams get a reliable source of truth for authority signals, enabling smarter link-building, faster competitive catch-up, and better ROI from every dollar invested into off-page SEO.

2

Robust competitor and SERP intelligence

With Site Explorer and detailed SERP analysis, Ahrefs reveals competitors’ top pages, ranking keywords, estimated traffic, and content gaps. This turns vague ‘SEO best practices’ into concrete, data-backed actions based on what actually works in your market.

Ahrefs

Discount impact

Leaders can prioritize SEO initiatives using competitor performance data, align budgets with proven opportunities, and de-risk strategic bets by copying only what is demonstrably driving traffic and revenue.

3

Advanced keyword research and opportunity mapping

Ahrefs’ Keywords Explorer surfaces search volume, difficulty, intent signals, and related term clusters from a large, frequently updated keyword database. Teams can shift from guessing topics to systematically targeting queries where they can realistically win and monetize traffic.

Ahrefs

Discount impact

This drives more predictable organic pipeline growth, reduces wasted content spend, and helps non-technical stakeholders understand which keywords actually deserve investment and which should be deprioritized.

4

Comprehensive site audits and health monitoring

The Site Audit module continuously scans websites for technical SEO issues—crawlability, indexation, performance, and on-page errors—then prioritizes fixes. It gives SEO and product teams a clear, shared backlog of technical improvements ranked by potential impact.

Ahrefs

Discount impact

Businesses avoid silent traffic loss from hidden technical problems, coordinate more effectively with engineering, and protect prior SEO investments by catching issues before they materially hurt rankings.

5

Rank tracking and performance reporting at scale

Ahrefs’ rank tracker monitors keyword positions across locations and devices, correlating them with estimated traffic and visibility metrics. It transforms SEO from a black box into a measurable channel with trend lines, alerts, and executive-ready reports.

Ahrefs

Discount impact

Stakeholders gain clarity on whether SEO initiatives are working, can justify budgets with objective data, and react quickly when rankings move—protecting share of voice and downstream revenue.

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