Number of Seats/Users: CleverTap offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows CleverTap that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from CleverTap. CleverTap reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: CleverTap offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from CleverTap. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: CleverTap often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase, our internal data shows that CleverTap is highly valued by many clients for its powerful campaign management and user engagement capabilities. Spednbase clients often highlight impressive real-time analytics and segmentation features, which help drive more personalized customer interactions and better retention rates.

The most popular pros reported are:

– Easy and accurate segmentation: CleverTap makes it simple to create custom segments and target users across SMS, WhatsApp, Push Notifications, and Email.
– User-friendly interface: Clients enjoy intuitive campaign creation and management, making setup quick and straightforward.
– Multi-channel targeting: Sending campaigns across various platforms and tracking their performance in one place saves time and money.
– Great analytics: Real-time user behavior insights and conversion tracking are repeatedly mentioned as key wins.
– Affordable for startups: Compared with other tools, pricing is competitive, especially for smaller companies looking for robust features.
– Responsive customer success team: Many clients find support helpful and quick, reducing friction during onboarding or troubleshooting.

Top challenges reported include:

– Push notifications on some Android devices: Delivery rates are lower, especially for Chinese brands, which sometimes forces clients to use costlier channels.
– Complex reporting and UI: Some clients find navigation and report discovery a bit challenging, especially for detailed analytics or exporting data.
– Feature completeness: WhatsApp integration and enhanced paid marketing tracking are common feature requests, and not all web app workflows are fully supported.
– Documentation: Outdated or incomplete guides cause delays for teams implementing advanced features.
– Pricing for growth: As product features expand, some clients feel CleverTap has become more costly for smaller teams.

Spendbase clients also appreciate:

– The ability to run massive campaigns in seconds, especially during high-traffic events.
– Ready-to-use templates that make campaign design efficient.
– Deep behavioral insights that help nudge users at the right stage to maximize conversions.
– Extensive vendor support for communications channels.
– Reliable retention and engagement automation, driving up lifetime value.

A few clients shared feedback around improvement areas such as better UI for webhooks, more integrations, and flexible real-time export. But overall, most Spendbase clients believe CleverTap stands out as a comprehensive, scalable marketing and engagement platform that’s improved their ability to connect with users and grow retention.

If you’re considering CleverTap for your stack, our discount team can help benchmark prices and check for applicable promos to maximize your ROI—just reach out anytime!