Number of Seats/Users: Kevel offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows Kevel that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from Kevel. Kevel reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: Kevel offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from Kevel. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: Kevel often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase, our internal data shows that Kevel (formerly Adzerk) stands out as a versatile ad-serving solution for businesses seeking both flexibility and strong support. From the feedback of our Spendbase clients, several key insights have emerged that can help you understand what to expect if you choose Kevel.

What Spendbase clients love:

– User-friendly setup: Many clients highlight that Kevel is easy to set up for basic campaigns and that the UI, though sometimes divided between old and new versions, is generally clean and intuitive.
– API power: The well-documented and robust APIs are a big plus—engineering teams appreciate how fast and flexible the platform is for building custom solutions. JSON-based responses are especially noted for supporting internal or native ad placements.
– Rock-solid reliability: There’s consistent praise for Kevel’s reliable ad delivery. Clients serving millions of impressions monthly report almost no downtime, even when there have been minor UI hiccups.
– Support that goes the extra mile: The client success and engineering support teams receive glowing marks. Kevel’s team is seen as patient, knowledgeable, and responsive, making both onboarding and daily troubleshooting smooth.
– Customization and scalability: Many Spendbase clients mention that Kevel adapts well to unique business needs, allowing a high degree of customization for ad formats, targeting, and reporting.
– Training ease: Non-technical staff are able to learn and manage campaign basics quickly, which is great for teams with a range of skill levels.
– Reporting and tracking: Real-time reporting and conversion tracking features help demonstrate ROI to clients and track campaign performance live.

Areas where Spendbase clients see room for improvement:

– Feature depth for non-engineers: Advanced capabilities like complex reporting and creative templates often require API use, which can challenge teams without engineering resources.
– Programmatic options: Some clients point out limited support for programmatic ad placements, and integrating third-party tags like Adsense isn’t seamless.
– Reporting customization: There’s a recurring call for more metrics options and customizable/scheduled reports.
– UI bugs and transitions: A handful of UI bugs are still present, and switching between legacy and updated interfaces can be confusing.
– Learning curve: Mapping existing data models to Kevel’s sometimes-complex object hierarchy may require extra experimentation at first.

In summary, Spendbase clients report that Kevel is a robust, customizable ad-serving solution with exceptional support, outstanding API capabilities, and reliability at scale. If your team is looking for a flexible partner that enables new revenue streams—and you have at least some engineering muscle—Kevel could be a great fit. Clients particularly value the time saved, new business opportunities, and the confidence they gain from the Kevel support team.