Number of Seats/Users: {post.post_title} offers discounts based on the number of users or seats. A higher volume typically leads to a better discount structure, especially for enterprise-level usage.

Commitment to a Long-Term Contract: Discounts are often provided to companies that commit to using the service for a longer period (e.g., 1-year or 3-year contracts). A longer commitment shows {post.post_title} that the company is serious and willing to invest in the platform long-term.

No Active Discounts: Companies that are not already receiving other active discounts may have a better chance of qualifying for additional discounts from {post.post_title}. {post.post_title} reserves discounts for new customers or those not currently under promotional pricing.

Volume or Usage Commitment: {post.post_title} offers discounts if you agree to a minimum amount of usage or transaction volume. This could be based on data storage, transactions, or other metrics tied to how much you will use the platform.

Enterprise-Level Negotiation: Companies that qualify as “enterprise” due to their size or complexity (e.g., having large teams, multiple departments, or geographical presence) may be eligible for additional discounts from {post.post_title}. Such companies are often in a position to negotiate for better pricing.

Early Renewal or Prepayment: {post.post_title} often offers discounts if you renew early or prepay for the entire contract period. This is a common approach to securing a lower price.

Here at Spendbase our internal data shows that Ocean.io is generally seen as a strong, focused ABM data platform, but with a few consistent gaps our clients care about when negotiating or renewing.

Overall sentiment
– Most Spendbase clients rate Ocean.io highly (4–5 stars dominate).
– A small but important segment reports serious fit issues, mainly around data quality and hit rates for very specific ICPs.

What Spendbase clients like most
Our clients repeatedly point to:

• Fast time-to-value
• Quick onboarding and very simple UI

• Easy to spin up focused target account lists in minutes

• ABM and prospecting strength

• Powerful lookalike/sibling search to find “companies like my best customers”
• Great for discovering entire verticals and new markets

• Useful segmentation by location, size, technologies, products

• Integrations and workflow

• Smooth integrations with HubSpot and other CRMs
• Matched Audiences for LinkedIn (though cost- and limit-sensitive)

• Helpful indicators of which accounts are already in CRM

• Service and support

• Consistently praised customer success and account managers
• Fast rollout of new filters and features

Key pain points Spendbase sees
Despite the positives, our internal feedback flags these as the main friction areas:

• Contact data coverage
• Limited or missing contact details, especially in Europe

• Some clients still rely on LinkedIn/manual work to enrich contacts

• Data quality / hit rate variance

• For broad B2B, quality is solid
• For narrow ICPs, some clients see very low match rates (as low as ~5%) vs 40–50% in alternative tools

• Missing company structure info (parent vs subsidiary) in some cases

• Pricing and export limits

• Cost per exported record feels high to several clients
• Monthly export limits can block full use (especially for LinkedIn audiences)

• Smaller companies find the premium pricing steep

• Product maturity

• UX sometimes described as clunky, though improving
• Feature set still expanding (more tech filters, more integrations)

How Spendbase uses this in negotiations
When we work on Ocean.io renewals or new deals for our clients, we typically:

• Push for better terms around:
• Export limits
• Cost per record

• Access to contact data enhancements

• Use data-quality variance as leverage:

• Strong discounts or flexible pilots when the ICP is niche or complex

• Ask for roadmap commitments:

• Contact data coverage
• Additional integrations and filters